el departamento sculpts sensory-driven gen Z interiors for bershka ibiza flagship store

Bershka’s new Ibiza flagship redefines the retail experience

Bershka unveils a new flagship store in the heart of Ibiza, redefining the traditional retail concept with a sculptural, sensorial space conceived as a living environment. Developed in collaboration with architecture and interior design studio El Departamento, the store departs from conventional retail typologies, positioning itself as a hybrid environment influenced by the island’s social and cultural context and resonating with Generation Z and Generation Alpha. Located at Avinguda Bartomeu de Roselló, 28–30, the project is organized into two distinct volumes with independent entrances; BERSHKA Woman covering 354 sqm, and BERSHKA Man occupying 126 sqm. Each space is designed with its own narrative, carefully curated to enhance user experience and create a sense of discovery.

all images courtesy of Bershka

El Departamento opts for neutral and tactile Materials

In the women’s store, circulation is structured around a large-scale mint-green metal installation referred to as El Lingote (‘The Ingot’). This linear intervention slices through the interior, functioning simultaneously as a catwalk, display system, and immersive experience. As customers move through the space, El Lingote reveals curated vignettes, culminating in a fitting room area bathed in translucent pink light, playful, enveloping, and unmistakably designed for social sharing. The men’s store, while more compact in surface area, utilizes verticality in the form of a double-height volume to generate spatial impact. A central column serves as the organizing element, around which custom-designed furniture is arranged to define pathways and spatial zones. Material variation and directional green lighting characterize the fitting rooms, reinforcing a distinct identity within the overall store experience.

For both interiors, the design team employs a restrained material palette focused on neutrality and tactility. Finishes include limestone, sprayed concrete, white acrylic, and terrazzo marble flooring. Lighting systems are calibrated to balance immersive effects with functional clarity, combining directional and diffused sources.

Bershka’s new Ibiza flagship redefines the retail experience as a living environment

El Departamento designs configurable store space for Bershka

Externally, the facade establishes continuity between the two volumes through a shared limestone treatment differentiated by tone, lighter on the women’s store and cooler grey on the men’s. A unified canopy bridges the two entrances, creating a visual and architectural link between the spaces.

The new Bershka Ibiza Flagship Store by El Departamento presents a redefinition of the retail environment as a configurable and multi-layered platform. Rather than emphasizing transactional function alone, the design incorporates elements that encourage exploration, engagement, and extended use. The result is a cohesive system of architectural and interior gestures that aligns with the brand’s evolving retail strategy.

designed by El Departamento, the space blurs boundaries between store and cultural venue

BERSHKA Woman covers 354 sqm, anchored by a central sculptural installation

El Lingote, a mint-green metal structure, slices through the women’s store

curated vignettes unfold along El Lingote, enhancing user navigation and discovery

a translucent pink-lit fitting room concludes the women’s store journey

BERSHKA Man occupies 126 sqm, using verticality to maximize spatial impact

custom-designed furniture in the men’s store defines spatial circulation

material choices, like limestone, terrazzo, concrete, and acrylic, focus on neutrality and tactility

green lighting and textural materials give the men’s fitting rooms a distinct identity

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the store functions as a hybrid platform, part retail, part cultural environment

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

project info:

name: Bershka Ibiza Flagship Store

architect: El Departamento | @eldepartamento.estudio

lead architects: Alberto Eltini & Marina Martín

client: Bershka | @bershka

area Bershka Woman: 354 sqm
area Bershka Man: 126 sqm

location: Avinguda Bartomeu de Roselló, 28–30, Ibiza, Spain